18 Outstanding Examples of Social Issue Ads That Greatly Impressed Us
A well-made advert draws your attention and sticks in your mind for a long time. This is exactly the kind of effect needed to deal with social problems. Making people stop and think, as well as forcing them to act, is the first step towards significant changes.
We put together 18 of the most power examples of social advertising we’ve seen recently. Some of these really made us stop and think.
The Beijing-based company Ogilvy has created a campaign that shows what place electronic gadgets take up in our lives. The campaign slogan is: "The more you connect, the less you connect."
’Speed kills’ - this slogan has been used repeatedly in road safety campaigns. Advertising agency Western Cape Government really made this idea strike home with the above images.
There’s only one rainbow that matters
Skittles launched a campaign to support the LGBTQ community in the UK by "giving away" the rainbow and making all the sweets white. As all colors in the spectrum merge into white, this is a really elegant move.
Let’s stay human
’Travelling with a large back pack is not a reason to get in other people’s way.’
French company RATP, which runs the Paris public transportation system, launched an advertising campaign that encourages people to respect other passengers in a vaguely humorous but also very striking way.
See how easy feeding the hungry can be?
TBWA\Hunt\Lascaris agency (Johannesburg, South Africa) created this heartbreaking ad campaign that calls for help for those who are going hungry.
Stop the violence: don’t drive drunk
Brazilian agency Terremoto Propaganda created posters like this aimed at warning people against drunk driving. They really offer a new perspective on this troubling issue.
Nobody could walk past this without noticing...
Now here’s a really original way to keep the streets clean. It was invented by the Hubbub organization from the UK. The project encourages smokers to vote on a variety of topics by putting their cigarette butts in separated containers instead of throwing them on the pavement.
Your child is what you eat
This poster was made by creative agency Paim at the request of the Brazilian Society of Pediatricians (SPRS). It very clearly brings out how mothers’ eating habits can cause problems faced by their children in the future.
No child has ever dreamed of becoming a fat adult
This advert, created by LatinWorks agency (Austin, USA), was aimed at raising awareness of the obesity issue. It really brings home how obesity can lead people to lose sight of achieving their dreams.
What you waste in two minutes is what she lives on for 2 days
Colgate-Palmolive started a campaign for the economical consumption of water resources, and this was the striking and persuasive result.
Brand logos take on a new meaning
Social campaign of Mozambique Fashion Week speaks out against the fur coats and other fur products, for banning the use of ivory and rhino horns but it’s unlikely to stop poachers. But maybe it will make customers take thought?
Think of both sides
Russian advertising agency Red Pepper used a special advertising campaign to encourage people to be extremely careful while driving, especially during school holidays.
Childhood ends when work begins
These Portuguese public service adverts were created by the APAV organization. They depict toys doing the things that many children all over the world are forced to do — work. The sight of a teddy bear sitting in front of a sewing machine and a Teletubby cleaning someone’s shoes leave a lasting impression.
When you see tuna, imagine it’s a panda
Singapore agency Ogilvy & Mather forces us to think about our double standards when it comes to killing animals: what if it was a cute fluffy panda were were slaughtering for food instead of tuna?
Don’t talk while you drive
The Mudra Group, an Indian advertising agency, has tried to encourage people to be careful while driving by not talking on the phone with this unpleasant but very effective series of posters. It’s clear that making this mistake may lead to irreparable consequences.
Liking isn’t helping
These adverts were created by Singapore-based agency Publicis to remind us that ’activism’ on social networks has no real effect on the world’s problems.
Buckle up. Stay alive
Canadian advertising agency SAAQ has produced posters with the slogan "Buckle up. Stay alive". A simple buy really effective way to remind drivers to always wear a seat belt.
Drunk? Choose how you’ll be taken home
This striking Icelandic public service ad offers a stark message to tipsy citizens who make the wrong decision when choosing their way of getting home: a taxi, a police car, an ambulance...or a hearse. Straight to the point, and it really makes you stop and think.