20 clever and unique packaging designs that are hard to ignore

Packaging has long been more than a simple container or wrapper for a product that protects it. Today, it's become something of an art, centred on making the item attractive for buyers. And sometimes things are packed up so nicely that you already want to buy them before you're even sure you can make use of the stuff inside. 

Today we at Bright Side have prepared a collection of some of the most awesome packaging designs we've ever seen. Each one makes the products it contains almost irresistible.

Muffins

A sugar puzzle

Pizza

Butter with a knife

Goldfish tea bags

Refreshing wipes

A tube of toothpaste with an open bottom - to get the last of the paste out easily.

Earphones

Honey squares

Two in one: a bunch of flowers and a bottle of champagne

Corn flakes

Cupcakes in the oven

Rope

Origami-popcorn that opens in the microwave

Wool

Spoon-shaped packaging for whipped cream

Butterfly teabags

Juice

Preview photo credit: concept of iMedia Agency