Bright Side

We’ve Found Women From Beauty Ads to See What They Look Like Without Makeup


When beauty brands choose models for their ads, they follow different principles. Some look for girls whose faces are like a blank canvas where anything can be painted on. Others prefer models with prominent facial features to convey the uniqueness of the product. But all ads have one thing in common: even if we think that a model barely has any makeup on her face, in reality, there are a few layers of makeup. And it’s really hard to figure out what their natural face actually looks like.

When we at Bright Side came across yet another beauty ad, we concluded that it’s impossible to evaluate the quality of the advertised products because we don’t know what the women in these ads really look like and how drastically their makeup transformed their natural beauty. That’s why we decided to analyze the models who became the faces of popular beauty brands to see what they really look like without foundation, concealer, highlighter, and other makeup products.

1. Bella Hadid — Dior

2. Sasha Luss — Dior

3. Lindsey Wixson — Yves Saint Laurent

4. Karlie Kloss — Dior

5. Diane Kruger — Chanel

6. Maryna Linchuk — Dior

7. Charlotte Casiraghi — Gucci

8. Andreja Pejić — Make Up For Ever

9. Cara Delevingne — Yves Saint Laurent

10. Doutzen Kroes — L’Oréal Paris

11. Jourdan Dunn — Burberry

12. Ruby Rose — Urban Decay

13. Martha Hunt — Revlon

14. Sasha Pivovarova — Lolita Lempicka

15. Abbey Lee Kershaw — Calvin Klein

16. Lara Stone — Calvin Klein

17. Arlenis Sosa — Lancôme

18. Hanaa Ben Abdesslem — Lancôme

19. Candice Swanepoel — Max Factor

20. Barbara Palvin — L’Oréal

21. Fan Bingbing — L’Oréal

22. Anais Pouliot — Lancôme

Tell us, do you prefer to wear makeup or wear your natural beauty? Which of these photos did you like the most, the ads or the girls' photos without makeup and retouching?