This Student’s Adidas Commercial Is Everything Advertising Should Be
Eugen Merher, a student from Germany, has made an advertising clip about an elderly sportsman who shows what strength of will really means and how he strives for victory. Eugen was inspired to make the video by his relative who, like the hero in the clip, is called Karl. He sent his work to Adidas, but the company declined to use it, stating that they prefer to work with verified agencies. Nevertheless, after the video was released, several Adidas employees contacted Eugen and suggested that they work together. And it’s not hard to see why — this is, quite simply, a breathtaking and touching work of art.
Preview photo credit Eugen Merher