14 Secrets Behind the Meanings of Famous Logos

Have you ever thought about what inspired designers to create famous logos and what the story behind them is? Perhaps they were an accidental creation?

Bright Side couldn’t live without knowing the answers to these questions, so here is a list of the most interesting among them. See for yourself!

14. Disney

The logo of the most well-known animation studio in the world has always been a fairy-tale castle. In the beginning, the prototype was Neuschwanstein Castle in Germany. However, Cinderella Castle in Disneyland Paris took its place in 2006.

13. LEGO

The name of the Danish toy company comes from the Danish phrase “leg godt,“ which means ”play well."

12. Pepsi

This looks pretty creepy, doesn’t it?

11. Fanta

Max Keith, the head of Coca-Cola’s branch in Germany during WWII, decided to make a new product. The name for the new drink resulted from a collaboration between Keith and his employees. Keith asked the staff to use their imagination (“fantasie“ in German). Joe Knipp, who was present there, said, ”Fanta!"

10. Nintendo

The 3 hieroglyphs in the name of the Japanese game-making company “Nin-ten-do“ mean ”leave luck to heaven."

9. Pandora

Danish jewelry house Pandora also used mythology in its name. Pandora means "the all-gifted" in ancient Greek. According to the myth, Zeus ordered the creation of Pandora, the first human woman, to punish people for stealing the secret of fire from Prometheus.

8. Cadillac

The founder of Cadillac, Henry M. Leeland, named his company after his ancestor, French explorer Antoine Laumet de La Mothe, Sieur de Cadillac.

7. Durex

The name of the British contraceptive company stands for "Durable, Reliable, Excellence."

6. Levi’s

The aim of some companies is to tell potential customers that using their products will make one’s life better. What did Levi do to bring this idea to life? Within the logo, he creatively "hid" the part of the body that we all want to highlight by wearing jeans. Now you won’t be able to unsee it!

5. eBay

The founder of eBay, Pierre Omidyar, created the first version of his website when he still worked at Echo Bay Technology Group in Echo Bay, Nevada. Omidyar wanted to register the site name EchoBay.com. However, it turned out to be already in use, so he had to shorten it to eBay.com. Yet, many still believe that eBay stands for "Electronic Bay."

4. Samsung

“Sam“ in Korean means ”3,“ and “Sung” stands for a ”star.“ Thus, Samsung can be translated as ”3 Stars.“ The figure “3” stands for something “great, numerous, and powerful.”


SEGA stands for "Service Games of Japan." The company initially supplied pinball gaming machines to military bases.

2. Audi

At first glance, the Audi logo is simple and clear, but that is not the case. Each circle symbolizes one of the 4 founding companies in 1932: DKW, Horch, Wanderer, and Audi.

1. Alfa Romeo

The Alfa Romeo logo has a very deep historical meaning: the red cross comes from the city of Milan’s emblem, and the bloodthirsty crowned viper is a symbol of the House of Visconti, which ruled the city in the 14th century. However, the viper-bearing vehicles have killed fewer people than other car brands.

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