A New #Trashtag Challenge Has Gone Viral, and It’s the Best Thing That’s Ever Happened to the World

Curiosities
9 months ago

The #Trashtag Challenge has already gone viral. We’ve all seen trendy challenges from the past, like the Ice Bucket Challenge, but you won’t need to brace yourself for the cold while doing this one. On the contrary, it will make your soul and your surroundings healthier.

The challenge was originally a project started in 2015 by UCO Gear, an outdoor gear company. But it was revived thanks to Facebook user Byron Román who made a post calling on “bored teenagers” to take the challenge.

Román dared them to clean an entirely littered outdoor space and upload before and after pictures of the area to social media using the hashtag #Trashtag. The response was massive and unexpected: As soon as the trend began, the internet did its job and the challenge went viral.

On Instagram, the hashtag has been tagged in at least 255,933 posts. It’s even has gone multilingual and engaged Latin Americans who are posting their pictures using the hashtag #basurachallenge, “basura” meaning trash in Spanish.

BONUS: Here’s the same idea done years ago in Hong Kong. It really does make a difference.

Please note: This article was updated in February 2023 to correct source material and factual inaccuracies.
Preview photo credit YeKhaingOo / Twitter

Comments

Yesterday we also did #TrashtagChallenge and we manage to engage kids from the slum to aware them about cleanliness and hygiene.

PFA - Picture of #TrashtagChallenge
Comment with image on Bright Side
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Ok
The person in the picture is not Byron Roman but Algerian Drici Tani Younes he lunchs the challenge years ago but goes viral lasts weeks,

Please correct your article.

While the original #trashtag challenge was a moderate success, used over 20,000 times since 2015, it really took off this month after Arizona man Byron Roman posted photos of Algerian Drici Tani Younes. The first one showed Younes surrounded by garbage and then a second one had him standing in the same place behind nine filled trash bags. Roman suggested this would be the perfect “new challenge for all you bored teens,” and it simply took off from there. Now it's a truly global phenomenon!
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Great job! I'm not a big fan of many Internet "challenges", because I find most of them is a waste time. But not this one, finally something useful for the planet!
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