Stylists Are Showing Off a New Beauty Ideal That’s Way More Appealing Than the Regular Instagram Face

4 years ago

Women’s beauty is multifaceted, and the idea of it changes, depending on the era, country, and individual opinion. But still, there are common, trendy standards created in the present time as well. In the ’90s, slim girls with pale skin were at the peak of popularity. After that, the world was introduced to Lara Croft who brought on the trend of having an athletic body, plump lips, and a small nose. Later, the world came face to face with the curvy body and particular facial features thanks to Kim Kardashian. Today, deliberate ideality and oversized body parts are slowly moving into the past. They were pushed back by the more round “noble face” type and natural beauty, which are now coming into the foreground.

We at Bright Side have been paying close attention to the fashion industry, which has become diversified by models with atypical appearances. And we’ve learned what things are replacing the era of identical faces and body shapes.

The public grew interested in following non-perfect people and their individuality.

We’re all used to the thought that the glossy pages of magazines and real-life are just 2 parallel universes. But today’s fashion tendencies are fighting against this and are leaning more toward natural beauty. “Noble face” is a new type among millennial models. The name is derived from the Chinese term, “gaojilian,” which translates to “noble face.”

A high forehead, an expressive look, natural lips, a harmonious nose, and no surgical alterations — that’s how women relating to the “noble face” type can be described. The main point is that a girl should not go for plastic surgery and injections in order to feel beautiful and in demand. Understanding and appreciating one’s own natural beauty adds 100 points to their attractiveness level. Such changes in the perception of appearance are, in many ways, connected to the development of feminism.

The fashion that compliments this “non-surgical” type appeared in Asia after people grew tired of the pursuit of European ideals.

For many years, a lot of Asian girls lived under the pressure set forth by society and knew that if they wanted to succeed in life, they had no choice but to change their face with the help of plastic surgery — sometimes beyond recognition. That’s how Asian girls started to lose their individuality. To fight back, in 2017, South Korea adopted a law that will make ads for plastic surgeries completely disappear from the metro (where they’re abundant now) by the year 2022. And the Shandong University of Art (in China) introduced a new rule: to no longer accept potential acting students who had resorted to cosmetic surgery. The academic committee believes it lessens the actors’ ability to convey emotion.

The facial features of the “noble face”

This type is characterized by a slightly androgynous, restrained, and intelligent appearance with total naturalness. Such faces are gorgeous thanks to features like turned-down eye corners, overhanging eyelids, peculiar noses, naturally shaped lips, and cheekbones that a person has endowed from nature. An important thing to note is that the “noble face” doesn’t change drastically with makeup and the value of one’s appearance doesn’t fade away with age.

This Chinese woman named Fei Fei Sun is one of the brightest examples of the “noble face” in Asia. She debuted her look in 2010 at London Fashion Week in London. In 2014, she became the first Asian model to appear on the cover of American Vogue magazine. Today, she takes part in top runway shows and is the official face of Estée Lauder.

In the photo on the left, you can see another example of a “noble face” from China — actress and model Monica Mok. In the photo on the right, you can see the Danish model, Frederikke Sofie, one of the few owners of natural curls in the fashion industry.

The change in beauty standards speaks on the changes in society and the world in general.

The “noble face” type, which has become the beauty ideal of the twenty-first century, is proof that humanity is trying to make the fashion industry more humane and that people understand that beauty is not only about appearance. The only thing that remained unchanged is the importance of being well-groomed. It’s important not to neglect proper self-care when prioritizing a natural look.