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7 Tips to Help You Choose the Right Beauty Products

In 2020, the beauty industry, on a global scale, made $483 billion from products sales. And each and every one of us is responsible for that gigantic amount. But, sometimes we buy things that turn out to be bad investments and don’t benefit our skin at all. This means that we need to learn what our skin needs and then look for the ideal products.

Bright Side wants to offer you some advice that will help you shop for the best products possible for your daily beauty routine.

1. Choose the right mascara wand.

  • Full wand: What this offers is a lot more product, which means a great volume on your lashes. So, if the extra girth is your goal, this one is the ideal wand for you.
  • Curved wand: The good thing with this is that it suits your lashes’ natural shape and sends them upward. You just need to wiggle the wand mid-stroke in order to get the product on each eyelash.
  • Skinny: This one is ideal for lengthening since it coats each and every lash the same.
  • Miniature: If applying mascara on your bottom lashes is a hard task, you may want to invest in this tiny wand. It reaches all your lashes beautifully and it prevents smudging.
  • Hourglass wand: This type will open up your eyes and reach even the smallest lashes at the edge of your eyes, giving them a lot of volume.
  • Tapered wand: This is just the perfect type to separate each hair of your eyelashes and coat the bottom lashes. It offers great volume and definition.
  • Ball-tipped wand: With this one, you will be able to concentrate on certain individual lashes instead of all of them. You will offer definition to the areas you care about the most.
  • Corkscrew wand: You will need to wiggle the wand side to side from bottom to top in order to get full coverage. The result will be super lifted lashes.

2. Choose eyeshadows based on your skin tone.

  • Find your undertone: No matter what your complexion is, you have a yellow, ashen, or pink undertone, which is also referred to as “warm” or “cold.” So, when choosing eyeshadows, you will need to take your undertone into consideration as well.
  • Light skin: People with this complexion and warm undertones can choose a dull bronze eyeshadow. On the other hand, those with cool undertones can go for a washed copper hue.
  • Medium/Wheat-ish skin: Now this category usually has warm undertones and should go for shades close to cinnamon, gold, and red that looks like the color of rust.
  • Olive skin: For this type, people tend to combine warm and cool undertones. The teal color is ideal in making their skin glow and so are jewel tones.
  • Dark brown skin: The undertone here is usually neutral, which gives you a lot freedom in choosing your eyeshadow. You can go for anything that you like and see how it suits you.
  • Dark skin: Metallics and colors like purple and blue will look wonderful on you. However, if you have this type of skin you will need to be careful with the quality of the pigment.

3. Choose the right eyeliner.

Choose eyeliner according to your eye color:

  • For blue eyes: Contrasting shades such as copper, gold, and dark blue. Contrasting shades highlight the eye color, so copper and gold make blue eyes appear even bluer.
  • For green eyes: Red shades, bronze, aubergine. Better to choose shades with reddish undertones.
  • For brown eyes: Purple, dark blue, pink, gray. Dark-blue tones emphasize the light in brown eyes.
  • For hazel eyes: Emerald, gold, plum. Gold emphasizes and brightens the hazel tones in the eyes.

There are 2 main things you should consider when looking for an eyeshadow:

  • Your skin tone: Fair skin should stay away from black eyeliner that will make it look too harsh and even make you look older. On the other hand, if you have medium and dark skin, you can go for a dramatic black eyeliner. That color will make your eyes pop.
  • Gel, liquid, or pencil: The first type dries faster than the others, but it is the easiest to apply on your skin since it offers more control. The liquid type allows you to create skinnier eye looks but can smudge a lot easier and make any possible bumps more noticeable. With the pencil, you have endless options, since you can create from soft morning looks to dramatic night styles.

4. Choose the appropriate eye cream.

  • Dry skin: A thick consistency with great hydrating abilities is what you need here. You might want to look for creams that include ceramides, hyaluronic acid, glycerin, and vitamin E in the ingredient list.
  • Oily & acne-prone skin: Products that are oil-free and non-comedogenic are your goal. Also, ingredients like chamomile, green tea extract, witch hazel, and retinoids will benefit your skin a lot.
  • Skin-healthy ingredients: Not all ingredients are healthy for your skin no matter the type. Some of the greatest and safest ingredients include peptides, hyaluronic acid, Vitamins C, K, & E, retinoids, ferulic acid, and chamomile.
  • Don’t forget the SPF: Protection from UV rays is absolutely necessary and you will either need to apply sunscreen or find an SPF-infused eye cream.

5. Choose the right moisturizer for your needs.

  • Check your skin type: Dry and mature skin needs much more moisture, so oil-based moisturizers with heavy consistencies will benefit you a lot. Oily and normal skin on the other hand will need a water-based formula that feels much lighter. Sensitive skin will need soothing ingredients, such as aloe that will not cause any type of harm.
  • Fragrance-free vs Unscented: Fragrances are known to cause an allergic reaction in people and that’s why you might need to avoid them. However, most products contain some kind of natural fragrance, like essential oils. The same thing goes for unscented products since they usually contain a scent in order to hide the unpleasant chemical odor.
  • Natural vs Organic: Products from both categories are usually made from ingredients that derive from botanical sources. However, you need to be aware of what every label means since they are using a certain amount of chemicals and the rest are natural ingredients.

6. Choosing a lipstick.

Like with the eyeshadows, you will need to first know what your undertones are in order to find the best lipstick possible. If that’s taken care of, you can proceed with searching for lipsticks based on their shades.

  • Dark lipsticks: women of color can easily don most dark shades. If you have a lighter complexion, one easy way to pull off such a shade is by adding a gloss or something shimmering over the lipstick. The darkness and intensity of the shade will be lightened up a bit.
  • Nude lipstick: the shades in that category are not necessarily the ones that are matching your skin tone perfectly. You are looking to find a tone that accentuates your lips in a natural way and without making you look sick. What you also want is to find a shade that is one tone darker than your inner lip.
  • Bright lipstick: the best advice Bobbi Brown has for you on this is to choose colors that you will be able to sheer out with some lip balm. This helps you tone the brightness down in case the color doesn’t look exactly perfect on your lips.
  • Ladies with fair skin will look best wearing lipsticks in shades of pink, coral, peach, nude, and beige.
  • Those with a medium skin tone might want to consider trying orange-based reds, tangerines, and even copper and bronze shades, especially if you have warm undertones.
  • Women with tanned-skin can try vibrant colors like coral, deep pink hues, and orange-based shades to enhance their complexion.
  • Ladies with a dark skin tone can give brown and purple shades like walnut, caramel, and wine a try. You can also wear deep plum, berry, dark purple, and red shades for a bolder look.

7. Choose an eyebrow pencil according to your hair color.

  • Red hair: For redheads, apart from your hair color, you must also take your skin tone and eye color into consideration. If there is some pink in your skin tone, you want to avoid a pencil that is the exact same color as your hair. In this case, you would want something ashier.
  • Brown hair: It is advised to stay within 2 tones within your hair color range. You will also need to pair your pencil with your eye color since lighter eyes will need something darker for definition. On the other hand, darker eyes will look better with a lighter pencil.
  • Black hair: Instead of trying to find the exact same shade of black for your brows, you might want to just look for a medium brown. This will lighten your face features a lot.
  • Blond hair: In this case, you want to pair your pencil with the base of your hair. This means that you want the darker shade of blond that’s in your hair. Pairing your eyebrows with the lightest part of your hair will make you look tired and washed-out.

Do you usually take into consideration the above criteria? If so, have you seen a huge improvement in your skin and the way your products pair with it?

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Please note: This article was updated in December 2021 to correct source material and factual inaccuracies.
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