Study Reveals That Men Who Wear Large Logos Seem Less Interested in Long-Term Relationships

People are directly influenced by the way they decide to dress. Based on fashion trends, people will make judgments about someone who is wearing a particular item of clothing or style, whether it is a simple T-shirt or one with a big logo. What few of us know is that the ones who wear big logos are interested in much more than just fashion.

At Bright Side, we are always curious about the human mind and how it understands things and people. Today we’d like to show you an interesting study that links the size of logos on men’s clothing with their interest in relationships.

Logos have a deep meaning when it comes to human psychology.

Logos are a representation of an organization, brand, or product. They have been used since 1266 — back then, in order to indicate that bakers sold bread, during the reign of Henry III. Since then, the use (and wearing of) of logos has become a statement.

When it comes to clothing, studies show that consumers want to feel unique. When it comes to fashion, there is great importance that is put on branding and the way we use it to identify a particular lifestyle. This becomes even more clear with the conclusion that even children are highly influenced by clothing logos and brands.

In forums, people from the internet have even exposed their opinion about logos on clothing:

• Consumers’ desire to wear a t-shirt emblazoned with, say, the logo of a company that sells expensive clothing, is a desire to instantly communicate the following: A. I’m rich B. And I want you to know it.
• People perceive that wearing clothes with branding all over them or big logos will help them identify with a particular class of people.

A study was done to find out how people perceive men who wear large and small logos.

Psychologist Daniel Kruger, from the University of Michigan, led a study that linked wearing (and displaying) logos of luxury fashion brands and men’s interest in romantic relationships. The 300 participants were shown 2 shirts, one with a large logo and another one with a much smaller Ralph Lauren logo. They were then asked various questions and asked to rank a number of characteristics on a scale from zero to 100. The results were quite interesting.

Men wearing large logos are seen as less interested in long-term relationships.

The results of the study are pretty interesting. It was concluded that men who wore large logos were perceived as the ones who invest in getting attention from others. The bad thing? It’s mainly at the expense of their parents. And that’s not the only conclusion.

Men wearing large logos were also perceived as attractive to women only for brief relationships and less attractive to women who were looking for a long-term relationship. They were also judged as unpredictable and most importantly, less interested in a committed relationship when compared to men displaying a smaller logo.

Dr. Krueger explained that men who wear smaller logos are perceived as more stable, loyal, good with children, and reliable. Because of that, they are thought to be better for a long-term relationship. Wearing smaller logos also relates the person who wears it with tradition and class. On the other hand, men who wear large logos are perceived as showy, as if they are trying to flaunt cash that is not going to last.

It is pretty interesting that just the size of a logo can have this much influence on people’s image and the relationships they are after. Next time, paying attention to this kind of detail may help you adjust your image to your relationship goals!

How do you perceive men who wear large logos on their clothing? Do you prefer large or smaller logos? Does it reflect the kind of relationship you are looking for?