10+ Trends That Appeared in Our Lives Thanks to Movies

Movies do have an influence on the preferences of viewers. Series and flicks oftentimes have hidden ads that are designed to promote certain products. However, there are cases when things displayed in the frame cause increased interest in viewers without marketing tricks. All moviemakers are left to do in these cases is shrug their shoulders in surprise.

We at Bright Side figured out which trends appeared thanks to movies and series.

Checkered tracksuit (The Gentlemen)

The movie was released in 2019 and didn’t leave anyone indifferent. Both the plot and the visuals were great. The costume designer did his job perfectly as well. He had the task of making every character’s outfits look British, but each character also needed to have a different direction and design.

However, none of the looks caused the same stir as the tracksuit of Colin Farrell’s character. Male viewers of the flick went to look for the same checkered set, while fashion magazines were teaching their readers to dress like the aforementioned character.

Tracksuits for Farrell were custom made, but after the release of the movie, the British brand Lonsdale launched their line of these tracksuits for the mass-market. Their collection is called Gentlemen Tracksuit.

“Skunk” hair (Cruella)

Once the flick appeared on-screen, fashionistas rushed to hair salons to get a Cruella hairstyle. Social media was full of pics of girls with splits, one side of which was dyed black, the other — platinum white.

Thanks to these colors, the hairstyle got the “Skunk” name in honor of the animal with black and white fur. A famous colorist from Los Angeles “blamed” Emma Stone’s Cruella for the popularity of this type of dyeing.

She also said that clients who want to get this type of hair makeover also mention another movie character — Narcissa Malfoy from the Harry Potter movies.

A rose under the glass dome (Beauty and the Beast)

After the release of Beauty and the Beast in 2017, viewers wanted to decorate their homes with the same type of enchanted rose under the dome that was carefully taken care of by the flick’s prince. The Internet got flooded with tutorials on how to create this unusual souvenir.

Of course, manufacturers paid attention to this and many online shops now offer an artificial enchanted rose called Beauty and the Beast. Some flower shops even offer a live rose. They claim that the flower will stay alive under the dome for 3 years.

Tea drinking (Downton Abbey)

Befitting of the British aristocrats, the characters of the Downton Abbey series drink tea quite regularly, thus inspiring viewers to do the same. Well, it might seem like tea is already a popular drink around the world, isn’t it?

Nevertheless, a British company that specializes in delivering tea announced an unprecedented increase in the sales of its products during the broadcast of the series. The announcement mentioned a 5-fold increase in supplies. Moreover, tea was ordered not only by the British, but also by residents of other countries like the USA, Canada, Australia, and China.

Flat cap (Peaky Blinders)

Fashion magazines claim that Peaky Blinders sparked a renaissance of classic menswear. A famous search engine recorded a huge number of searches for the keywords “The Shelby look” and “men’s tweed suit.”

Viewers also loved the headwear of the main character — a flat cap, also known as a newsboy cap. The more popular the series was getting, the faster these Shelby-style caps would sell out. In 2016, when season 3 of the series was released, the sales of these flat caps increased by 83%.

Vintage corset and lace gloves (Bridgerton)

The series Bridgerton inspired its viewers to start wearing corsets. The representatives of internet store Orchard Corsets boasted a 71% increase in site traffic after the show’s release. At the same time, a site that sells handicrafts and vintage items claimed that the number of people interested in corsets increased by 91% (compared to a year earlier).

However, it’s not just corsets that became desirable objects for the show’s fans. The lace gloves of the characters caused an even bigger stir. The site mentioned above recorded a 744% increase in the sales of lace accessories.

Solver neck chain (Normal People)

Thanks to the main character of Normal People, many fashionistas got an immense desire to buy a thick neck chain. Viewers explained that this item makes the characters look extremely hot that’s why they rushed to online shops seeking the same accessory. One seller claimed a 53% increase in traffic after the show aired.

Actor Paul Mescal even joked on this topic, “I better reconcile that fact, that the chain will always be more popular than I am.”

Used brand items (Emily in Paris)

After the release of the series, the demand for red berets and used branded items increased greatly. This is particularly related to Chanel. Actually, it is not surprising, because the character showed up with spectacular accessories from this brand more than once. The online store that sells the brand’s products reported a 30% increase in sales after the premiere of the new season.

Walking around Sacramento (Lady Bird)

The popularity of the flick caused an increased interest in walking tours around Sacramento — the city where the main character lived. Even today, travel companies offer customers walking and running tours called Lady Bird.

The route includes all of the significant locations from the movie. The companies promise to share a lot of interesting information about how director Greta Gerwig made the flick.

Dalgona honeycomb candy (Squid Game)

One of the most memorable moments of the Squid Game series was the one where the characters were cutting out different candy shapes from sugar. These candies are called Dalgona and they made their way into everyone’s hearts. They swept social media and filled the internet with videos and pics of the candy “picking” challenge.

A confectionery company, called Segyero Dalgona, in Seoul that produced candies for the series was going through hard times. However, once the episode with the candies was released, things changed greatly for the company. The sales of Dalgona increased several times and buyers were ready to spend 2 hours in line to get the same candy as in Squid Game.

Female names from fantasy movies (Harry Potter, Game of Thrones, The Twilight Saga, The Hunger Games)

Movie franchises with strong female characters inspire viewers to give their daughters the names of these protagonists. Thus, starting from 2002, many girls were named Hermione though only a few people born between 1932 and 2001 could boast this name. The mainstreaming of this name appeared thanks to Harry Potter movies.

The character of Emilia Clarke in Game of Thrones made names like Daenerys and Khaleesi popular and Khaleesi didn’t exist at all until 2011.

The Twilight Saga also presented some names for newborn girls. While the name Bella has been quite popular in recent decades anyway, the name Rosalie became newly popular. After the 1930s, it was used very rarely but the situation changed in 2008 — right after the release of the first part of the franchise.

Just like Khaleesi, the name Katniss had not existed until the release of The Hunger Games. After 2012, dozens of moms and dads named their daughters this name.

Mushroom ravioli (The Twilight Saga)

Female names are not the only thing that became popular after the release of the first part of The Twilight Saga. The flick also affected the food preferences of the viewers. Fans of the series were dying to try the mushroom ravioli that Bella was eating on her first date with Edward in the Bella Italia restaurant in Port Angeles.

In 2009, the company cooked about 4,500 servings of this dish for fans of the saga. In 2011, it presented The Twilight Saga-style frozen ravioli available for purchase.

Has any movie ever inspired you to change your hairstyle, buy something new, or cook an interesting dish? Or maybe you named your baby after a movie character?